Who is Your Customer?
What you will learn: Learn how to clearly describe your mortgage company’s mission/niche market …
Browsing Tag
niche market
Strategies to Help You Achieve Omnipresence in your…
Written By: Tracy Kelly, President, Kelly Mortgage, Inc. (Aliso Viejo, CA) and Advisory Board Member of
… Could Manufactured Housing Be Your Next Niche?
What you will learn: 5 Reasons why manufactured housing could be your next niche. The…
Millennials Aren’t the Only Fish in the Mortgage Sea
Why is everyone obsessed with marketing to millennials? Well, for one thing, they represent 34% of the…
33 Niches that You May have Never Thought About!
There were two niches that made me famous in my community: New construction (including construction loans)…
The Big Fish – Where to Find Affluent Home Buyers
I once closed a loan for a business manager who represented Pro-football players. He introduced me to his…
What’s in a Name? More than You Think!
Wikipedia says - A brand is the identity of a specific product, service, or business. A brand can take many…
Renters Free Report
It’s been a couple of years since I last updated the Free Report for Renters document. It’s shorter (down to 4…
Just Pick a Horse and Ride It!
Think about it! There are very few occupations where you are all things to all people. Take insurance agents…