Millennials Aren’t the Only Fish in the Mortgage Sea

Why is everyone obsessed with marketing to millennials?

Well, for one thing, they represent 34% of the home-buying market.

But that doesn’t mean they can afford a buy a home—at least not just yet!

While this may be a long-term pillar of your business, there are other niches that could bring in dough while you are waiting for the millennials to qualify to buy a home.

Right now, other niches that are booming are:

  • Single Women Homebuyers
  • New-Construction Buyers
  • Generation X
  • Hispanic Homebuyers

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