Why is everyone obsessed with marketing to millennials?
Well, for one thing, they represent 34% of the home-buying market.
But that doesn’t mean they can afford a buy a home—at least not just yet!
While this may be a long-term pillar of your business, there are other niches that could bring in dough while you are waiting for the millennials to qualify to buy a home.
Right now, other niches that are booming are:
- Single Women Homebuyers
- New-Construction Buyers
- Generation X
- Hispanic Homebuyers
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