The Power of the First Impression – Building a Brand Called You

Class Length:  55-minutes

Featured Presenter: David Kuiper, Loan Originator (Michigan)

Everybody talks about it, but only a handful of mortgage loan originators have truly turned themselves into a "brand".

Branding in the market place is very similar to branding cows on the ranch.  It should be designed to differentiate your cow from all the other cattle on the range.  According to Al Reis, a Marketing Guru, "branding is the method designed to pre-sell your services to the client-it's simply the most efficient way to sell."

David Kuiper IS one of those mortgage originators who has taken "branding" to an art form. He is known throughout the industry as THE expert in building a personal branding platform. When you log on to this seminar, he will focus on how to begin your very own branding process with the power of the FIRST IMPRESSION.

Here's what you will learn:

• How the "Power of the First Impression" affects your business
• Learn how to "set the stage" for your "performance"
• How to design a world-class, customer experience they won't forget
• Learn how to get more referrals from the people you meet
• How to utilize technology to leverage your brand and keep it alive
• Learn exactly what David does to set himself apart from his competitors
• How to own the word "mortgage" in the eyes of your prospects and clients
• Downloads:
  • Office Makeover Checklist: Ideas on how to set up your office for an out standing customer experience.
  • Annual Client Marketing Calendar: Practical ideas- what to send to your past clients-that won't cost you a lot of money either!