What is your story?
- Your story is more than just your resume.
- Your story is a way to connect with clients and real estate agents on a personal level.
- Your story is the only unique difference between you and your competitors.
Creating a compelling story (about you) not only for your business, but Facebook, LinkedIn and other social media pages, is an important marketing strategy to consider.
The big mistake that most loan officers make is that their “story” reads more like a resume.
I would like to suggest that the story about you should include three components. They do not have to be in any particular order—just make sure that all are covered in your story.
- What you offer
- To whom it would apply
- Why you are different
This article covers how to craft your unique story.
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