Time To Reconsider Marketing to Baby Boomer Home Buyers

What you will learn:

  • The profile of a baby boomer
  • Why they buy and sell more homes than any generation
  • How to market to baby boomers

I get it—millennials are the next generation of home buyers.

But according to the National Association of Realtors, baby boomers come in second when it comes to buying and selling homes.

Baby boomers bring a lifetime of experiences and influences on purchases, particularly big purchases. They may not recognize how their life experiences influence their buying and business practices, but as service providers, WE will be forced to deal with the issues and experiences that have shaped their ability to make decisions, handle change, play by the rules, and adhere to policies. The more we know about the way the “group” acts, the better our chances of having success with individual members.

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