Lumpy Mail – 7-Touch Strategy for Clients

People are bombarded by both electronic and direct mail marketing. Most of it gets deleted or thrown away.

In the age of CRM’s and social media, you may think this idea is corny, old fashioned or even unprofessional, but I can assure that this works.

So, what is lumpy mail?

Lumpy mail is mailing something “lumpy” in an envelope in an attempt to get the envelope “opened” by the recipient.

It’s unexpected.

It’s a piece of mail that literally has a “lump” in the envelope.

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