Have you ever wondered how successful loan officers find time to blog, post Facebook comments and tweet on a regular basis?
They have a system. They have a plan. And it keeps their social media engine chugging along even if they are busy with loan apps or meetings, or on vacation. Last year I traveled to Italy and Greece for 30 days, and was able to set up my social media posts waaay ahead of time—without anyone knowing that I really wasn’t posting every single day.
A social media business plan is essential if you want to maintain consistency, and if part of your overall business plan is to obtain business and leads using this method to market yourself.
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