When I was in the mortgage biz, at first, I considered myself to be all things to all people.
VA loans, I can do them. FHA loans, no sweat. Fannie and Freddie, piece of cake. I knew all the UW rules.
However, it was like a fart in a whirlwind—making myself crazy trying to keep up with all the mortgage rules, the processing and closing, and not to mention the marketing of every loan known to womankind.
Then, I sat down one day and took stock of my expertise and my background. I don’t mean in the mortgage business….BUT life experiences…and how could I turn that into a personal brand.
What I discovered was…
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