Getting Famous In Your Corner of the Mortgage World Starts with Branding

Branding: The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.


I’m not going to give you a lecture about the importance of branding yourself.

This article is about how OTHER loan officers have branded themselves, including photos and examples of how they get real estate agents and customers to remember them when anyone mentions the word “mortgage”.

First, let’s talk about how to brand yourself when sending out an email. It’s really simple — just include your name within the subject line of the email.

    Subject: List of additional documents needed – from Karen Deis, Mortgage VIP

    Subject: What real estate agents need to know about VA Seller Concessions – Tips by Karen Deis, Mortgage VIP

Notice that I branded myself as the “Mortgage VIP”.

Read the rest of this article with some examples of:

  • Unique loan officer brand names
  • Niche branding
  • Laptop signs
  • Yard signs

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