What if you had a unique way to keep in touch with your closed-loan clients over a three year time period?
Shara Parker, a top real estate agent, who is married to loan originator Mark Hairston from Austin, Texas, created a WOW! After Close Follow-Up System — which includes the marketing tactic that I call “lumpy mail”. (Lumpy mail is mailing something “lumpy” in an envelope in an attempt to get the envelope “opened” by the recipient). When you read the article, you’ll see what I mean.
So, if you are willing to spend $59 per year (About $175 over 3 years) to get referrals from one out of every three clients, then read on. And no, she’s not trying to sell you anything — she is just spilling her guts about exactly what they do, what they send, and how they do it!
Here’s the list of the 20 “touches” and the impact each one has, when received:
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