Are You Throwing Money at the Problem?

I talk with a lot of loan officers every week.

One of the questions that I usually ask is, what type of marketing are you doing?

I get a list of marketing websites that they are paying for. A list of apps they are paying for. The name of the CRM company that controls their database.

Then I ask the Dr. Phil question: “How’s that working for you?”

Silence.

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