9 Email Newsletter No-No’s

One of the huge benefits of being a member of MortgageGirlfriends.com is that we ghost-write email newsletter articles for you.

However, if you decide that you’d rather write them yourself — or use another service that automatically emails them to your clients, family, friends and real estate agents — here are some email newsletter “No-No’s” to watch out for.

Generic Subject Lines: I’m not here to diss another CRM provider, but I receive emails from loan officers who subscribe to Loan Tool Box “You Magazine.” The subject title says “You Magazine – August 2014.” Clients have no idea what the topic of the newsletter is or what they will find inside, and if the “generic” subject line is the only thing they have to go by, it’s going to be deleted.
Instead: Use a title from one of the articles within the newsletter as the subject line. If you want to keep the generic title, “brand it” by including your name in the subject line.

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