Written By: Donna Quisenberry, President, ProAssist Marketing - A ready-to-go solution for you that incorporates the unique and relevant monthly Loan Officer Magazine Articles (Link to Articles pages) into an automated drip system for you. http://www.proassistmarketing.com/
Drip marketing is a specific system designed to send relevant and interactive content that informs your contacts based on where they are in the sales process for your product or services. This provides a way for you to stay on your contacts’ radar, and for them to stay on yours until such time as they, or someone they know, need your services.
Spending some time in the planning process for a drip campaign pays off a lot more than relying on the ‘spray and pray’ method for what your company sends to your customers, or marketing yourself here and there in an ad hoc kind of way.
Below are 7 key elements of an effective drip marketing plan that will get you the best results:
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