Many of the loan officers who use them tell me that they are getting comments and leads every time they email an article or send a printed newsletter.
But it doesn't make any difference how wonderful and great your information is unless you get it distributed to people who have the potential to do business with you or have the potential to refer business to you.
In addition to sending information to potential clients, current customers or past customers, I would like to give you some ideas about who else you may want to include on your email/mailing lists - and the reasons why you might consider doing so.
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