An elevator speech does not cut it any more. Your unique selling proposition (USP) is so yesterday. Everyone is rattling off features and benefits to anyone who will listen.
Instead, consider creating success stories for each product or service that you provide as a mortgage lender.
Why? People love listening to stories. Stories have been around since the cavemen chiseled out a series of pictures on cave walls. The Bible and the Koran are a series of stories. How about the stories you listened to as a child sitting on your parent’s lap?
According to author Annette Simmons, Whoever Tells the Best Story Wins, the definition of a story is a re-imagined experience narrated with enough detail and feeling to cause your listeners’ imaginations to experience it as real.
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