So, you might be asking yourself—what’s the big dealio about consumer-direct marketing?
Well, whether you realize it or not, most of your posts on Facebook, tweets on Twitter, and yes, even your LinkedIn account—you are in effect, marketing to consumers because (are you ready for this) everyone is a consumer — even if they are business associates.
So are you taking advantage and making the most out of the social media content you share on a regular basis?
Here are some tips to help you get started—or improve upon what you are posting now:
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