The most common question that loan officers get day in and day out is “What is your interest rate?” That one question alone is the way clients eliminate you from your competition!
But, after the interest rate question, there are also other questions that they ask to eliminate you, too.
Here’s the one thing about selling yourself and your mortgage products — you need to find out what they are thinking, why they are asking you the question, what they really want — by answering a question with a question!
I’ve created a list of commonly asked questions... along with questions to ask before giving clients a definitive answer. You can’t “sell” unless you know what their objections are to buying from you.
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