While talking with a loan officer who is trying to build a mortgage team, she told me that she has hired and fired 3 marketing assistants within the last 8 months.
I asked her what the problem might be—and she said that maybe the job description was not attracting the right type of person. In fact, she was getting resumes from grocery store clerks, construction workers, hairdressers—but hardly any resumes from people who have past marketing experience.
So I asked her what her ad said.
Marketing Assistant Needed – Top mortgage loan officer is looking for a marketing assistant to join our mortgage team. Must have 2 years marketing experience (or college business courses) and can work well with others. Base income with bonuses as business increases.
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