When you first got into the business, you probably did what your manager told you to do — get out there and stop by real estate offices. Hand out rate sheets. Trinkets. Food (mainly donuts) was always a crowd pleaser!
Maybe you got one or two agents so start giving you leads.
If you are new in the business, you probably don’t have a lot of money for marketing. You probably don’t know a lot of real estate agents. And you may not even have time to go out there and kick open the doors. Even if you did, the receptionist probably wouldn’t let you in!
And, if you’ve been in business for a while, it’s still critical to build your “stable of real estate agents,” because there will be some who will get out of the business. Some will quit giving you business. Some will split up their referrals among other loan officers.
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