Does Your Financial Situation Affect the Way You Do Business?
When the income is not coming in the door, usually the first thing that loan officers and companies eliminate from the budget is education. Not only in the form of attending seminars and industry events, but also in canceling magazines and online training subscriptions, coaching, or even paid organizations. It’s a vicious cycle — unless you keep up with what’s happening in the mortgage industry, you won’t know if rules have changed and if the files you have in the process are affected. If you don’t keep up with the latest trends on how to get business from real estate agents, social media websites, or new niche products, how are you ever going to get MORE business and increase your income?
The second thing people eliminate is marketing and advertising. You could be the best and smartest loan officer in the world, but if nobody knows about you, you’ll go broke…
