Not everyone has the guts to go nose to nose with real estate agents – especially when it comes time to ask them some really probing questions about the way they conduct their business.
Why would you do that? Because when it comes to referring your clients to real estate agents, you want to make sure they are matched up with the right person and they will be treated with respect.
Let me ask you this. Would you refer a first-time home buyer to a real estate agent who specializes in listings?
It would be like going to an OBGYN doctor with a heart problem!
Not all real estate agents are the same. The days of referring your clients to your “preferred” group of real estate agents are gone.
The days of referring your clients to CATEGORIES of real estate agents are here!
So, how do you find out which agents fit in which categories? Just like agents would interview you on what types of loans you specialize in, you need to interview them on what types of clients, properties and transactions they specialize in too.
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