Co-Authored By: David Kuiper (NorthPointe Bank, Holland, Michigan) & Karen Deis
The best loan officers are not competing on loan programs or customer service alone — everyone does that.
The way for you to compete is by providing an awesome customer experience.
Do you enjoy going to the department of motor vehicles office to update your driver’s license?
Or to your doctor or dentist office?
How about a government office ‒ to pay your property taxes? Or update your social security card?
Have you ever wondered why you dread going to those places?
I think it’s because you feel unwelcome or uncomfortable.
Read this article about how to create that type of space for both you and your clients.
Download the checklist to help you create an awesome client experience.
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