Create Your Own Personal Brand

Girlfriends, set yourself apart from everyone else, and create your own personal brand. 

Yes, your company has a marketing plan and a brand. However, as a loan officer you still need to create your own brand that sets you apart from everyone else. Personal branding is the practice of creating a brand around you rather than your business. This will help you grow your business and attract customers and referral partners with which you choose to work. 

Personal branding is important because it helps give you more credibility. Branding yourself in an authentic way by showing your personality is an excellent way of differentiating yourself from others in your field. 

When a client or referral partner has not worked with you, your online presence or our marketing brand can give them a peek of what it would be like.  If they like what they see and hear and have an understanding of you, they will work with you because they are attracted to your beliefs. 

What is your personal brand?  You know what your company represents, however your personal brand is important too. Google your name, and what you see online is the message you are portraying. Do you need it in a more favorable light? How about offline, do your referral partners and clients connect with your beliefs and values?

Your personal brand is how you promote yourself. It is a combination of experience, individuality, your talents, and how you want everyone to see you. It is a story about you that reflects how you do business.  Done well, your personal branding will help you grow and set you apart from others like no corporate branding can do. 

A personal brand will give you the opportunity to highlight your strengths and your passions. It allows people to know you better and give you a higher level of trust. 

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