Before you say to yourself, "I'd never stoop so low as to spy on my competitors?" I would ask you "why not"? Don't think for one minute they have not done that to you!
It's easier than ever to find out what other mortgage companies are doing and why you might be losing business to them. The Internet, TV and radio ads, newspaper and real estate magazines all contain "clues" on what the competition is up to.
However, you need to go deeper than that! Why? Because knowing what they are doing will help you improve your skills and offer better mortgage products and services to your clients. More importantly - your income and your career depends upon it!
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