Buying Brain Cells…
How many times have you said to yourself – I’d love to send out an email or a printed newsletter but I don’t think I have enough people to send it to?
In addition to past clients, family and friends, here is a list of 17 categories of people who are in a position to refer business to you. You can find them in the Yellow Pages, the Internet and the public records from your state’s licensing agencies.
- Attorneys
- Accountants
- Financial Planners
- Architects
- Politicians
- Members of clubs you belong to
- Credit Union Presidents
- Chamber of Commerce Members
- TV & Radio Stations/Reporters
- Insurance Agents
- Marriage Counselors
- Real Estate Appraisers
- Bank Branch Managers
- Auctioneers
- Builders
- Apartment Rental Managers
- Title Company Reps
So what if you don’t know them personally?
Each of those categories is considered a “sphere of influence” with the ability to refer prospects to you. By sending them information on a regular basis, you are “buying brain cells.”
The first goal is to get at least 100 people in your email or on your mailing list.
The BOTTOM LINE: When people hear the word “mortgage” that they think of you!
Here’s a link to a related article on how to use the client content and Realtor® content that is included with your VIP Membership.
So, who else would you add to this list?
